Challenge
Create a character brand connecting stories, values, content and products.
My role
Character creation, visual identity, scripts and creative direction. Content and product development, connecting creative work with sales.
Organic results
3.2K subscribers and nearly 200,000 YouTube views. Entirely organic growth, without paid traffic: content and YouTube best practices.
Value for a company
Ownership across the whole process: concept, visual language, production and commercial application.
Brand evolution
A rebrand from 2D to 3D. The new 3D direction is being prepared as the official identity, raising visual quality and expanding content and product possibilities.
